Do Drama offers a wide variety of short-form series across genres
As global streaming habits evolve, Do Drama is making its mark by championing short-form, vertical storytelling built specifically for mobile users. Created by Drama Byte Sdn Bhd, the app introduces a bold new approach to content – quick, culturally grounded dramas that fit right into the rhythms of modern Malaysian life.
Rethinking Streaming with Vertical Short Dramas
While traditional platforms focus on long-form series and films, Do Drama is built for speed, intimacy, and accessibility. Every episode is designed for vertical viewing and runs under 2 minutes – making it ideal for viewers on lunch breaks, commutes, or casual scrolls.
The platform’s library spans Malay and Mandarin short dramas, offering stories that reflect real-life struggles, emotions, and humor – delivered in formats native to how Malaysians consume content today.
A Strategic Play in a Fast-Growing Market
Do Drama represents a strategic leap in line with Malaysia’s digital growth. With over 33 million mobile subscribers and high smartphone penetration, the country is primed for mobile-first entertainment.
“Even at a modest engagement rate of just 5 to 10 percent, we’re looking at potential recurring annual revenue of up to RM2.1 billion,” said Eric Tam, Managing Director of Drama Byte Sdn Bhd. “What’s important is how we reinvest this – into creator support, talent development, and building a more resilient creative economy.”
This reinvestment model reflects proven success stories from countries like China and South Korea, where short dramas have matured into industry pillars.
Malaysia Joins a Global Wave
Short dramas are surging worldwide. In China, platforms like Kuaishou and iQIYI have built fan bases in the millions. In South Korea, short-form series are now launchpads for actors, directors, and musicians alike.
Malaysia is ready to ride that wave – and Do Drama is steering the momentum. The app simplifies production pipelines, removes gatekeeping, and invites fresh creative voices to step up.
A Platform That Builds Careers
Do Drama gives creators a real platform to launch their work, build their craft, and reach engaged audiences. Its constant demand for fresh content creates ongoing opportunities for actors, screenwriters, editors, and sound professionals.
“Do Drama is giving rising talents their moment to shine,” said co-producer Pekin Ibrahim. “We’re seeing new faces step in front of the camera and finally get a chance to show what they can do.”
He also noted the contrast with conventional TV, where casting often centers around familiar names:
“TV networks stick to formulas. We’re opening space for people who never had a platform. That’s how we build the next generation of Malaysian talent.”
Preparing for the Next Chapter
The team at Drama Byte is already looking ahead. Upcoming developments include:
- Partnerships with telcos, universities, and local studios
- AI-driven content recommendations
- User-generated content contests
- Creator accelerator programmes
“We’re just getting started,” said Eric. “Do Drama is built to grow – with creators, with audiences, and with Malaysia’s creative spirit. Every short drama adds to something bigger.”
Do Drama is rewriting the script for Malaysia’s entertainment scene. It offers creators a clear path to visibility, gives viewers a new format to fall in love with, and positions Malaysia as a regional force in mobile-first content.
This marks a new chapter in storytelling. The next wave is already streaming – vertical, local, and made for the way Malaysians live today.
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